Fielding Graduate University News

Marketing Music to Fans: Learning How to Play

Posted by Hilary Edwards on Thu, Jan 30, 2014

The Economist

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Fielding alumna Gigi Johnson, EdD (ELC '11), was recently interviewed for an article about the connection between music and social media marketing in The Economist.

The Economist- Dec 13th 2013, 12:41 by G.M. | SAN FRANCISCO:

It has been a tough decade for the music industry, but some are beginning to hear a happier tune. Employment for musicians is growing due to increased demand for live performances. The average hourly wage for musicians is now around $22, well more than the countrywide average of $16.

A 2012 Berklee College of Music report found that the average personal income of more than 5,000 surveyed musicians was $55,561, which is higher than the national average of nearly $43,000. (More than half of the surveyed musicians work at least three jobs, and income from musical work, such as compositions, recordings and performances, accounts for roughly 80% of take-home pay.) The industry also has several niche growth areas, including startups, video games to music therapy. 

"It makes me very hopeful for our musicians here and what they can do," said Peter Spellman, director of Berklee's Career Development Center, to Forbes. "But it does require a certain amount of business savvy and marketing savvy, in combination with your musical savvy, to succeed."

To arm musicians with some of this savvy, a handful of American universities are now teaching courses designed to help students get ahead in an evolving industry. In programs at Berklee; the University of California, Los Angeles; Belmont University in Nashville; the University of Southern California; and Syracuse University in upstate New York, among other places, musicians, recording engineers, tour managers and industry executives teach classes in marketing, promotion, social media, technology and entrepreneurship.

Musicians continue to struggle to get royalties, so Gigi Johnson, executive director at the Maremel Institute, a California-based media consultant, spends a lot of time teaching students how to exploit social-media data to make more informed decisions about marketing music to fans.

"Some of my music students have 50,000 YouTube fans, but don't know what to do with them," Ms Johnson said. She teaches her students how to discern the "psychographics" of fans from back-end diagnostics: where do fans hang out? How do they see themselves, and where do they eat? This data can be used to create targeted sponsorship campaigns with specific brands, she says.

To read the full article, click here.

gigiGigi Johnson, as Executive Director of the Maremel Institute, explores how technology is transforming media, creative industries, education, and our shared expectations for the future. Maremel advises organizations and creates learning programs to help university leaders, media executives, and creative professionals rethink how to thrive under new technologies and business models.

She speaks extensively and teaches part-time at UCLA Herb Alpert School of Music, focusing on digital disruption of creative industries. She has enjoyed teaching as well for five years with University of Navarra in Pamplona, Spain and at the launch of the new creative industries program at the Higher Colleges of Technology in Abu Dhabi. Until 2005, she had been Executive Director of the UCLA Anderson’s Entertainment and Media Management Institute.  Before joining UCLA in 1999, she had been SVP/Managing Director at Bank of America, where she spent most of a decade in their Entertainment/Media practice, financing M&A in changing media industries.

Johnson received her doctorate in education/media studies from Fielding Graduate University, her MBA from UCLA Anderson, and her BA in Cinema-Television Production from the University of Southern California. She is a member of the Interactive Peer Group in the Academy of Television Arts and Sciences, and actively involved in many research and industry organizations.


Tags: Media psychology, educational leadership, Marketing, social media, digital learning, fielding graduate university

Two Fielding Alumni From Different Schools: Collaboration in Action

Posted by Hilary Edwards on Thu, Jan 30, 2014

When Fielding Graduate University Alumni Collaborate ~ It looks like THIS!

Collaborative Webinar Series- TODAY!!

Your Starting Line to Achieving Professional & Organizational Health

Presented by Howard Fox, MA, (OMD '10) ACC, Heidi Maston, EdD (ELC '11) & Patrick Howell, CiPP, AIP

WHO SHOULD ATTEND?

  • Individuals pursuing Professional / Personal Development
  • Teams looking to work more effectively with each other
  • Organizations considering DiSC® for Professional Development
  • You are curious about the DiSC® and looking for more information

Click here to register: https://www.eventbrite.com/e/everything-disc-complimentary-webinar-tickets-5905496499

You are interested in facilitated coaching via the DiSC and beyond http://www.eventbrite.com/e/everything-disc-complimentary-webinar-tickets-5905496499

Have questions about the Everything DiSC Webinar Program

Contact: Foxcoaching.com  |  Drheidimaston.com  |  discaffiliate.com

xEverything DiSC Webinar resized 600

 

 

 

Tags: educational leadership, development, higher education, fielding graduate university, research

Israeli Stories of Hope and Healing

Posted by Hilary Edwards on Wed, Jan 29, 2014

Living Beyond Terrorism: Israeli Stories of Hope and Healing

Fielding Alumna and Institute for Social Innovation Fellow, Zieva Konvisser, PhD (HOD '06), publishes book relaying the experience of survivors and relatives of survivors and victims discuss their life journeys – from terrorism to hope and optimism and from grief to meaning and healing.

Lving Beyond  book cover resized 600No one can forget the devastating aftermath of a suicide bomber detonating in a crowded bus. But what happens to the survivors of such indiscriminate and horrific attacks? Will the physical and emotional scars overwhelm them, or will they be able to transcend the traumatic experience and lead healthy and fulfilling lives? Many of those who survive are able to grow and thrive, as described in Living Beyond Terrorism. This book shares compelling stories of hope and healing, as told by ordinary people who – while riding in buses, dining in restaurants, shopping in markets, studying at colleges, visiting hotels, or walking along the street – suddenly became the innocent victims of indiscriminate terrorist attacks in Israel and in the West Bank, primarily between 2000 and 2006. Forty-eight survivors and relatives of survivors and victims discuss their remarkable life journeys; they speak not just of moving on with life as usual, but of moving forward with new purpose, contributing to society, and turning tragedy into action. They bear witness to their experiences in order to make sense of them as best as they can, and to help others.

The powerful stories in Living Beyond Terrorism are testimony to their inner strength and determination and inspire each of us as we meet the challenges in our lives.

Zieva resized 600Zieva Konvisser’s diverse career has evolved from pharmaceutical chemist to automotive executive to earning a post-retirement PhD in human development. As a fellow of the Institute for Social Innovation at Fielding Graduate University, her research focuses on the human impact of traumatic events, such as terrorism, genocide, war, and wrongful conviction. She has served on the National Commission on American Jewish Women and the boards of several community, philanthropic, and professional organizations and is currently on the international board of the Israel Center for the Treatment of Psychotrauma. Whether in the laboratory, the parts distribution center, the streets of Jerusalem, or the boardroom, she has always been driven by a commitment to make a positive difference in people’s lives and the communities in which they live and work

Format: Paperback
ISBN 10: 9652296430
ISBN 13: 9789652296436
Catalog Number: 9789652296436
Number of Pages: 256
Year Published: 2014

Living Beyond Terrorism can be purchased on Amazon.com.

Tags: disaster mental health, fielding graduate university, human development, scholar activist

Attention All Fielding Alumni: Alumni Track 2014 - Call for Proposals

Posted by Hilary Edwards on Wed, Jan 22, 2014

Call for Proposals- Alumni Track 2014

National All Schools Session Summer 2014

7/16/2014 – 7/19/2014

**NEW LOCATION!! **   Westin O’Hare Hotel  ||  Rosemont, IL

:: Connecting Communities of Practice ::

The Fielding Alumni Council (FAC) invites all Fielding alumni to be an integral part of the third annual Alumni Track offered at the 2014 All Schools National Summer Session. All schools will be represented: Educational Leadership and Change (ELC), Human and Organizational Development (HOD), and Clinical & Media Psychology (PSY).

The Alumni Track aims to bring more alumni to National Session and broaden advanced learning, collaboration and success for Fielding alumni scholar and practitioners. The objective of this year to build a community of practice through relationships within the Alumni Track.

During the first two years of the Fielding Alumni Track, several things have become evident:

  • The Fielding community is eager to talk, share, and collaborate around their mutual experiences, hopes, interests, and expertise.
  • The Fielding community wants a place that fosters creativity and tangible takeaways.
  • The Fielding community wants to experience cross school interaction and collaboration.

In order to meet the expressed desires of the Fielding community, two formats for participation for alumni will be offered: individual sessions and panel sessions.

Individual Session

Alumni Track 2014 image

Traditional session times will be available for the presenter(s) to share their current research, innovation, and professional development activities (7/16- 7/18 morning and afternoon sessions).

Panel Session

Panels will be centered around a single topic with three representatives from various schools and/or programs at Fielding.  All panels will focus on engagement with the audience. Each panel will be facilitated by a member of the Fielding Alumni Council.

Panel Topics

  • Importance of Collaborative Research
  • Technology Relevance and Digital Cultures in the Fields
  • Identifying Your Clients/Customers/Audience/Users and What That Means
  • Roadblocks, Obstacles, and Successes: How to translate your doctoral journey into your doctoral success
  • Coaching Across the Fields: Uses, tips, and collaborative implementations
  • Fear of Success:  What it is, what it isn’t and what it should never be.
  • Getting Noticed by Publishing, Speaking, and Workshops: Where to start, who to follow, how to lead
  • Overcoming Yourself:  Tales of success to inspire you to succeed

*If you would like to suggest a panel topic, please include it on your application.

Interested? Go to the Fielding Alumni Website for applications and more information. http://alumni.fielding.edu/

Deadline for application submission is Saturday, February 1st, 2014.

Questions? Please email alumnirelations@fielding.edu.

Tags: fielding graduate university

Was Jesus a Political Zealot or Grassroots Activist? Specialists Differ in this Exciting Fielding Event

Posted by Hilary Edwards on Mon, Jan 06, 2014

Two prominent specialists on the historical Jesus, Reza Aslan and Jean-Pierre Isbouts, will address the question: Was Jesus a political zealot or a grassroots social activist?

Fielding Graduate University is proud to present the first of five free and open to the public Fielding Educational Series presentations featuring two prominent specialists on the historical Jesus, Reza Aslan and Jean-Pierre Isbouts, who will square off on this exciting panel discussion over the question: was Jesus a political zealot, or a grassroots social activist?Ad

This discussion will be facilitated by Fielding faculty member, Rich Appelbaum, PhD, on Tuesday, January 7 from 7:00- 9:00 pm at the Fess Parker’s Doubletree Resort, 633 East Cabrillo Boulevard, Santa Barbara, CA 93103.   

The Fielding Educational Series features select presentations that are timely and relevant to current social issues from the scholarly fields of human and organizational development, psychology, and educational leadership and change. 

Reza Aslan

Reza Aslan resized 600Reza Aslan, an internationally acclaimed writer and scholar of religions, is author of the #1 New York Times Bestseller Zealot: The Life and Times of Jesus of Nazareth. He is the founder of AslanMedia.com, an online journal for news and entertainment about the Middle East and the world, and co-founder and Chief Creative Officer of BoomGen Studios, the premier entertainment brand for creative content from and about the Greater Middle East.

Aslan's degrees include a Bachelor of Arts in Religious Studies from Santa Clara University (Major focus: New Testament; Minor: Greek) , a Master of Theological Studies from Harvard University (Major focus: History of Religions), a PhD in the Sociology of Religions from the University of California, Santa Barbara, and a Master of Fine Arts from the University of Iowa, where he was named the Truman Capote Fellow in Fiction. An Adjunct Senior Fellow at the Council on Foreign Relations, he is also a member of the Los Angeles Institute for the Humanities and the Pacific Council on International Policy. He serves on the board of directors of the Ploughshares Fund, which gives grants for peace and security issues; Narrative Four, which connects people through the exchange of stories; PEN USA, which champions the rights of writers under siege around the world; and the Levantine Cultural Center, which builds bridges between Americans and the Arab/Muslim world through the arts.

Aslan's first book is the International Bestseller, No god but God: The Origins, Evolution, and Future of Islam, which has been translated into thirteen languages, and named one of the 100 most important books of the last decade. He is also the author of How to Win a Cosmic War (published in paperback as Beyond Fundamentalism: Confronting Religious Extremism in a Globalized Age), as well as editor of two volumes: Tablet and Pen: Literary Landscapes from the Modern Middle East, and Muslims and Jews in America: Commonalties, Contentions, and Complexities.

Born in Iran, he lives in Los Angeles with his wife (author and entrepreneur Jessica Jackley) where he is Associate Professor of Creative Writing and Cooperating Faculty in the Department of Religion at the University of California, Riverside. His previous academic positions include the Wallerstein Distinguished Professor of Religion, Community and Conflict at Drew University in New Jersey (2012-2013), and Visiting Assistant Professor of Religion at the University of Iowa (2000-2003).

Jean-Pierre Isbouts

Jean PierreJean-Pierre Isbouts is a bestselling author and award-winning screenwriter and film director. A humanities scholar, his research has been devoted to biblical archaeology, Renaissance Florence and 19th century Europe. He also serves as graduate professor in the doctoral programs of Fielding Graduate University in Santa Barbara, CA.

Jean-Pierre was born in Eindhoven, Holland and studied Attic Greek and Latin before continuing in archaeology, art history and musicology at Leyden University. He completed his doctoral research on the 19th century architectural firm of Carrère & Hastings at Columbia University in New York. He then joined the American Council for the Arts (ACA) in New York City, active in a number of Federally funded arts programs. ​

In the 1990's, he founded the ArtSpace studio in Los Angeles, a unit of American Interactive Media, and produced a number of programs on Renaissance and 19th century art as part of the Great Art Series; many of these were subsequently translated in seven languages. He later served as Managing Director of Philips Interactive Media Europe, a joint venture with Polygram, from its head offices in London, UK.

As a musicologist, Dr. Isbouts has produced recordings of Bach, Corelli, Handel, Tchaikovsky, Satie, Franck and Debussy with the Los Angeles Chamber Orchestra, the Amsterdam Baroque Orchestra, and other soloists and ensembles.​

An award-winning filmmaker, Jean-Pierre has directed stars including Leonard Nimoy, Charlton Heston and Dick van Dyke, working with Hollywood studios such as Disney, Castle Rock Entertainment, Hallmark and Agamemnon Studios. His TV programs have been broadcast on ABC, A&E, CNBC, History Channel, Hallmark Channel and PBS stations, as well as scores of television networks in Europe and Asia.

His first book, Charlton Heston's Hollywood, was published in 1998. Based on many hours of interviews with Charlton Heston, the book chronicles the astonishing transformation of post-war American cinema through the eyes of the only actor whose career spanned from Cecil B. DeMille to James Cameron.

In 2007, National Geographic Books published his first major work, The Biblical World, which became a worldwide bestseller, and the first of several books for National Geographic Society. The success of Biblical World was followed by the 2012 publication of In the Footsteps of Jesus, which sold over a 100,000 copies in the first 8 weeks of release--an unprecedented record for a large hard-cover book at a $40 price point.

In 2013, Jean-Pierre wrote his in-depth study of Leonardo da Vinci's Mona Lisa ("The Mona Lisa Myth"), written with Dr. Christopher Brown, and began a new work on the history of Christianity. In November of 2013, National Geographic Books will publish Jean-Pierre's Who's Who in the Bible, a major reference work comprising over 2,000 men and women in the Hebrew Scriptures and New Testament.

Jean-Pierre is represented by Global Lion Intellectual Property Management, a literary agency based in New York, Los Angeles and Florida .

​Jean-Pierre is graduate professor in several doctoral programs at Fielding Graduate University in Santa Barbara (www.fielding.edu). In his spare time (or what's left of it), he likes to discover new places in Asia and the Middle East with his wife Cathie, a production executive at Pantheon Studios.

Registration and more information: www.fielding.edu/Events 

Fielding Graduate University is an accredited nonprofit leader in blended graduate education, combining face‐to‐face and online learning. Our curriculum offers quality degrees and courses for professionals living and working around in the world. Fielding’s faculty members represent a breadth of scholarship and practice in the fields of educational leadership, human and organizational development, and clinical and media psychology. Maintaining Fielding’s reputation for quality programs for over forty years, faculty are mentors and guides to self‐directed students who use their skills to become powerful, and socially‐responsible leaders in their communities, workplaces, and society.

Tags: religion, conversation, fielding graduate university, human development