Fielding Graduate University Faculty Member and Institute for Social Innovation Fellow, Kerul Kassel,PhD, publishes book intended for business professionals who are interested in successfully leading their organizations' corporate sustainability, social responsibility, and citizenship efforts.
Author, Kerul Kassel:
The Thinking Executive's Guide to Sustainability offers a practical, relevant, and easily grasped overview of sustainability issues and the systems logic that informs them, supported by empirical research and applied to corporate rationales, decision-making, and business processes.
We live in an increasingly global economy in which the effects of shrunken economies, broadened communication, and widespread meteorological incidents associated with climate change are leaving virtually no one untouched. As a result, a working knowledge of concepts such as the triple bottom line and sustainability, have become mandatory. Systems -thinking is foundational for grasping these concepts and is based on trans-disciplinary theories deriving in part from biology, physics, economics, philosophy, computer science, engineering, geography, and other sciences. Specifically it is the study of systems, including all life forms, climate phenomena, and even in human learning and organizational processes, that regulate themselves through feedback. The media and the public have become savvy to corporate green-washing, and government regulation, already pervasive in Europe, is imminent in the United States. Business practices are a subsystem of human activity, which is itself a subsystem of the biosphere we all depend upon for services, such as clean air and water, sufficient soils to produce food, and moderate weather. Corporate sustainability practices are in the midst of becoming a required aspect of the social license to conduct business, and the use of a systems framework provides a coherent and eminently sensible way to comprehend the structure and logic that underlies this transition. Green business efforts and stakeholder initiatives undertaken by those without the requisite understanding of sustainability and the trends related to it in the world of commerce risk adverse press, activist pressure, regulatory constraint, added expense, reduced revenue, and lowered valuation.
All proceeds benefit the Institute for Social Innovation
Kerul Kassel uses her doctorate in Human and Organizational Systems to help organizations and their leaders focus on (environmental and social) sustainability. She serves on the faculty at Fielding Graduate University, in the Sustainability Leadership and Global Leadership certificate programs is the author of a book on applying systems thinking to business management practices, a sort of "CliffsNotes" to sustainability and systems thinking for executives and managers.
Her research focuses on sustainability in an organizational context, and she has been awarded a Fellowship at the Institute for Social Innovation.
In addition to consulting, writing, and research, she has expertise in coaching, working with change agents, executives, managers, and business owners as a recognized expert in productivity and performance, and has multiple industry certifications. Kassel holds a LEED Green Association accreditation, Certified International Society of Sustainability Professionals designation, along with several executive coaching certifications. She serves on the U.S. Green Chamber of Commerce National and Southwest Region Education Committees.
The Thinking Executive's Guide to Sustainability is available on Amazon.com