Fielding Graduate University News

Fielding's Media Psychology Program Leaves an Impression on Digital Hollywood

Posted by Hilary Molina on Wed, Nov 04, 2015
 by Tunisha Singleton, MA - Current PhD Student | Fielding Graduate University | Co-Chair - APA Div 46 Student Committee |  Member - APA Div 46, 47 |


Fielding Graduate University made their presence felt at Digital Hollywood in Marina Del Rey, California. Digital Hollywood is a reputable conference in the convergence of entertainment and technology, bringing together the field’s top executives and developers. As a sponsor of the four-day summit, Fielding Graduate University’s Media Psychology program supportively added to the event by bringing fresh perspectives and specialists in cutting-edge fields.

digital_hollywood_hogg_and_rutledge.jpgDigital Hollywood is among the world’s best venues combining technology research and design. The setting became a perfect fit for media psychology’s scholar-practitioner model that aims to understand the psychological impact of media use and creation. Over 25 members of Fielding's media psychology community were present, including prospective and current students, alumni, and faculty.

Director of the Media Psychology PhD Program Jerri Lynn Hogg, PhD, was in attendance and noted that the overall experience was beneficial for both parties. “Patterns in media and new technology emerged in many of the panel discussions,” said Dr. Hogg. “While industry experts work to figure out how to use content and make new platforms, researchers from our program can provide this type of information by explaining the psychology behind it. So it was very energizing to connect industry developers with researchers.”

Digital Hollywood is broken up into multiple tracks emphasizing a particular area within entertainment and technology. A few tracks, for example, include: “Immersive Entertainment: From Movie Theatres to Interactive Surfaces," “The Women’s Summit & Festival: Content, Discussion, & Recognition,” and “Virtual and Augmented Reality: From Sense of Presence to Full Embodiment.” Panels are designed to focus on a specific topic under each theme with speakers who have exceled in that particular field. And representatives from Media Psychology were not only in attendance, but were also called to lead as pioneering examples.

Director of the Media Psychology Masters and Certificate Program, Garry Hare, PhD, moderated a panel titled “AR – VR and the Human Brain: The Impact of Neuromarketing on the Real-Time Design of Immersive Entertainment and Advertising Productions.” Exploring the cognitive science behind the visualization of complex data offered opportunities to showcase the innovative work of Media Psychology graduates.

“Students and faculty experience first hand innovations in immersive media, augmented reality and the future of both mass market and targeted productions,” said Dr. Hare. “Presentations by faculty on media neuroscience and the creation of AR applications were extremely well received, opening the door for future featured panels, presentations, Dr._Christophe_Morin.jpgreal-time research and collaborative product development.”

Leading the way on marketing neuroscience is Fielidng media psychology faculty member Christophe Morin, PhD, whose presentation was filled with stimulating and cutting-edge information that rang new to Digital Hollywood. As CEO of neuromarking agency SalesBrain, Dr. Morin believes that the psychology of neuromarketing is indispensable to the Digital Hollywood community. “The field of neuromarketing offers research methods that measure and predict the effect of media on our nervous system” said Dr. Morin. “I was pleased to see that content producers and marketers are very interested in the field of media neuroscience because our research can explain and predict the effect of advertising, games, and even movies on the brain.”

Interest in neuromarketing and other critical areas were expressed through the consistent flow of attention received at Fielding’s interactive information booth. Maintained over the course of the entire conference, faculty and alumni were able to showcase Fielding’s Media Psychology’s new certificate program with two new specialized concentrations - Media Neuroscience or Brand Psychology and Audience Engagement. Under each specialized focus, the three-course certificate allows industry professionals to gain an understanding of the "why" and "how" behind their work by applying psychological theory.

Fielding media psychology faculty member and Director of the Media Psychology Research Center Pamela Rutledge, PhD, spent several hours interacting with Digital Hollywood’s advertising and creative professionals about the new emphasis of Brand Psychology. “This certificate is designed to help you connect with the consumer and take advantage of the socially-connected, 24/7 world we live in,” said Dr. Rutledge. “Entertainment and technology is not just about the’s about human behavior. Media environments change. New technologies emerge. But human needs and goals do not. So here you’ll learn to apply psychology to develop and deliver a brand identity and core story that captures your audience’s wants.”

For the Fielding to sponsor Digital Hollywood, several positive outcomes can arise including careers for alumni, research projects for faculty and internships for current students. Third year media psychology doctorl student Matthew Price remarked on how significant it is for Fielding to be present at these events and how valuable it was to be in attendance, “Digital Hollywood was a terrific opportunity for me to network with industry luminaries and examine my place academically and professionally in a real world setting. I think this is one of the truest benefits of an education from Fielding; exposure to the industry and an opportunity to apply our education in a constructive environment."

The Fielding community received an overall enthusiastic reception from Digital Hollywood participants with high anticipation for returning to the next seasonal event. Taking advantage of the high profile opportunity provided by Digital Hollywood’s setting, faculty and alum showcased their unique approach to methodology, production research, and content creation. Doctoral, masters, and certificate programs alike - the Media Psychology program represented Fielding Graduate University well as a formidable leader in higher education, research, and applied innovation.




Tags: Media psychology, technology, psychology, fielding faculty, social media, digital learning, Distributed education, fielding graduate university, distance education, APA Div 46, PhD

Marketing Music to Fans: Learning How to Play

Posted by Hilary Edwards on Thu, Jan 30, 2014

The Economist

describe the image

Fielding alumna Gigi Johnson, EdD (ELC '11), was recently interviewed for an article about the connection between music and social media marketing in The Economist.

The Economist- Dec 13th 2013, 12:41 by G.M. | SAN FRANCISCO:

It has been a tough decade for the music industry, but some are beginning to hear a happier tune. Employment for musicians is growing due to increased demand for live performances. The average hourly wage for musicians is now around $22, well more than the countrywide average of $16.

A 2012 Berklee College of Music report found that the average personal income of more than 5,000 surveyed musicians was $55,561, which is higher than the national average of nearly $43,000. (More than half of the surveyed musicians work at least three jobs, and income from musical work, such as compositions, recordings and performances, accounts for roughly 80% of take-home pay.) The industry also has several niche growth areas, including startups, video games to music therapy. 

"It makes me very hopeful for our musicians here and what they can do," said Peter Spellman, director of Berklee's Career Development Center, to Forbes. "But it does require a certain amount of business savvy and marketing savvy, in combination with your musical savvy, to succeed."

To arm musicians with some of this savvy, a handful of American universities are now teaching courses designed to help students get ahead in an evolving industry. In programs at Berklee; the University of California, Los Angeles; Belmont University in Nashville; the University of Southern California; and Syracuse University in upstate New York, among other places, musicians, recording engineers, tour managers and industry executives teach classes in marketing, promotion, social media, technology and entrepreneurship.

Musicians continue to struggle to get royalties, so Gigi Johnson, executive director at the Maremel Institute, a California-based media consultant, spends a lot of time teaching students how to exploit social-media data to make more informed decisions about marketing music to fans.

"Some of my music students have 50,000 YouTube fans, but don't know what to do with them," Ms Johnson said. She teaches her students how to discern the "psychographics" of fans from back-end diagnostics: where do fans hang out? How do they see themselves, and where do they eat? This data can be used to create targeted sponsorship campaigns with specific brands, she says.

To read the full article, click here.

gigiGigi Johnson, as Executive Director of the Maremel Institute, explores how technology is transforming media, creative industries, education, and our shared expectations for the future. Maremel advises organizations and creates learning programs to help university leaders, media executives, and creative professionals rethink how to thrive under new technologies and business models.

She speaks extensively and teaches part-time at UCLA Herb Alpert School of Music, focusing on digital disruption of creative industries. She has enjoyed teaching as well for five years with University of Navarra in Pamplona, Spain and at the launch of the new creative industries program at the Higher Colleges of Technology in Abu Dhabi. Until 2005, she had been Executive Director of the UCLA Anderson’s Entertainment and Media Management Institute.  Before joining UCLA in 1999, she had been SVP/Managing Director at Bank of America, where she spent most of a decade in their Entertainment/Media practice, financing M&A in changing media industries.

Johnson received her doctorate in education/media studies from Fielding Graduate University, her MBA from UCLA Anderson, and her BA in Cinema-Television Production from the University of Southern California. She is a member of the Interactive Peer Group in the Academy of Television Arts and Sciences, and actively involved in many research and industry organizations.

Tags: Media psychology, educational leadership, Marketing, social media, digital learning, fielding graduate university

Fielding Graduate University is the only MA-ED program with a concentration in social media and education

Posted by Hilary Edwards on Wed, Oct 03, 2012

describe the imageFielding Graduate University is the only program in the US that offers a Master of Arts in Education (MA-ED) program with a concentration focused on the integration of social media and education. 

There are many programs that look at how social media can be used for marketing purposes, but none that explore the important topic of how it can be effectively used in education. 

The dramatic growth of online courses, the use of mobile technologies, and the impact of social networking in education is undeniable. Increasingly, educators in schools, colleges, and workplaces are being called upon to merge technology and teaching. With this comes a demand for high quality instructors who can provide effective, technology-driven education to a growing number of students at all levels.

Fielding faculty are all well published and recognized in the field of education and particularly in the integration of technology in education, and in online teaching and learning.  Fielding faculty are not only scholars in the area, but they practice what they preach.  Rena M Palloff, PhD, expalins: “We all teach online and take great joy in helping others become highly effective online teachers as well as effective users of cutting edge technology. Our graduates are uniquely situated to address technology in education in many ways and at many levels. “

Fielding MA-ED graduate Jessica Ward states “Fielding completely prepared me for the fast-paced and adult-centered world of online learning and teaching. The skills I have gained have provided me with the confidence I needed to go out and teach in the digital world.”

At Fielding, students focus in high-demand areas: online teaching and learning, emerging technologies, and the impact of social media on education. Graduates leave with advanced knowledge and specialized skills including: effective instruction either online or through the use of technology in the classroom; course and curriculum design; assessment; and the effective use of social media and social networking.

Interested in learning more about the program or know of someone who is?

Information session dates and times are listed below:

General MA-ED Webinar Information Session Schedule

Thursday, October 11 4PM PST
Thursday, October 18 4PM PST
Saturday, October 27 10:00AM PST
Wednesday, October 31 4PM PST
Thursday, November 8 4PM PST
Thursday, November 15 4PM PST
Tuesday, December 4 4PM PST
Tuesday, December 18 4PM PST

General MA-ED Lunchtime Informational Webinars

Tuesday, October 9, 2012 - 9:00-9:45AM, 10:00-10:45AM
Tuesday, October 16, 2012 - 11:00-11:45AM, 12:00-12:45PM
Tuesday, October 23, 2012 9:00-9:45AM, 10:00-10:45AM
Tuesday, October 30, 2012 - 11:00-11:45AM, 12:00-12:45PM

Click here for more information:

Register for the webinar at

Contact Chrystie Lewis | | 805.898.4039

To view the program brochure: MA-ED Brochure

Tags: social media, digital learning, adult learning, higher education, graduate education, distance education

Fielding faculty, alumni, and students who coach writers will present 18 seminars that will help communicate scholarly ideas

Posted by Hilary Edwards on Fri, Sep 21, 2012

Rocky Mtn Fall 2012 Retreat Save the Date resized 600This month’s Fielding Graduate University's Rocky Mountain Virtual Retreat is all about communicating academically

Fielding faculty, alumni, and students who coach writers will present 18 seminars that will help you communicate your scholarly ideas effectively through academic papers, presentations, and other digital platforms. Attend as many of the two-hour sessions as you would like on WebEx via your computer using a headset (free) or phone (toll call). Discussion forums for each session are set up on FELIX. Presenters will post handouts there prior to the event. All workshops will be recorded and posted on FELIX following the event. View full schedule here.

How to sign up…

If you are already logged into FELIX, this link will take you to the Rocky Mountain Virtual Learning and Writing Retreat September 29 and 30, 2012 folder. If that doesn’t work, go to the FELIX Summit, click on School of ELC and then EdD Home. Once there, look for the link to EdD Community. Click on it and you will find the folder called Rocky Mountain Virtual Learning and Writing Retreat September 29 and 30, 2012. There you will find folders for each time slot and within those are folders for the individual sessions. Choose a seminar and look for the “Sign Up to Attend” discussion thread. Click “Reply” and add yourself to the list of attendees.

How to attend…

A few minutes before your seminar begins, go to and select the seminar you signed up to attend. Note: if this is your first time using WebEx, allow at least five minutes to download the software. The set up is automatic on your computer.

What do I need?

WebEx allows meeting participants to connect to the presentation audio for free using a computer headset.* The other option for audio is to call in via telephone. Note: the second option is not free and, unless you have unlimited long distance, you will see a toll charge for the call on your phone bill. *Headsets are small, but good investment for Fielding students to use with both WebEx and Skype. Prices vary. Search for “computer headsets and microphones” to find one that works with your computer.

Why isn’t there a toll-free number to call?

In order to record both the audio and visual portions of each presentation, we have to use the audio services WebEx provides.* These services enable participants to ask questions and engage in dialogue that will be valuable at the time of the presentation and later when the recordings are archived in FELIX.


For more information about the event contact Dr. Jenny Edwards, Rocky Mountain Cluster faculty leader Rocky Mountain Cluster student co-leads, Nova Martinez (ELC) and Kerry Mitchell (HOD) for more information.

Tags: technology, Advising and Student Development, digital learning, graduate education, distance education

World Café signature learning program to begin September 30th

Posted by Hilary Edwards on Thu, Aug 23, 2012

world cafe online courseProviding a fundamental understanding of The World Café theory and method, the course titled Hosting World Cafés: The Fundamentals  applies the World Café design principles to bring forth the creative power of conversation and engage questions that matter. Participants will develop the capacity to use the World Café in their own lives and work, and gain a basic understanding of World Café hosting practices.

Offered in a three-day face-to-face format, and online in a seven-week distance-learning format with weekly webinars - in collaboration with the Institute for Social Innovation at Fielding Graduate University. Some degree of familiarity with The World Café is recommended. Understand and apply the seven design principles and fundamental assumptions of the World Café:

  • Learn to generate powerful questions that matter
  • Develop the skills and capacity to design, convene and host a World Café conversation
  • Understand and experience the processes, principles and "ways of being" that can call forth collective intelligence
  • Become familiar with the intellectual foundations of the World Café
  • Explore how the World Café can be applied in creative ways across different sectors, cultures, demographics and contexts

This academically rigorous, highly interactive online course is designed for serious students who would like a solid understanding of the World Café method and philosophy and want to work with senior practitioners in a peer-to-peer environment to learn how to host powerful and effective World Cafes.  

The course is being hosted by Fielding Adjunct Faculty member Bo Gyllenpalm and Amy Lenzo, Managing Director of the World Cafe Community Foundation's Signature Learning Programs. Both individuals are well known for their pioneering work in bringing the World Cafe process and principles into online learning and engagement.

Participants completing this course will be awarded 6 Continuing Education Units (CEUs) by Fielding Graduate University, and will be eligible to apply to the International Coach Federation (ICF) for 19 Continuing Coaching Education Units (CCEUs).

Program Dates
September 30 - November 17, 2012
Required Synchronous Sessions: September 30 and November 11
Optional Weekly Synchronous Clinics, dates to be determined
To download course curriculum, click here: Course Curriculum
For more information about World Café programs, click here: World Cafe Signature Learning Programs
To register, please click here: World Cafe Signature Learning Registration Page

Tags: technology, educational leadership, digital learning, international, adult learning, learning

Fielding Supports Goals of Occupy Wall Street

Posted by Sylvia Williams on Tue, Jan 03, 2012

The gap between rich and poor is greater than ever before in our lifetimes, and we need to stand up for those who are trying to improve their circumstances and provide for their families. As a graduate institution serving a community of scholars and practitioners who are devoted to learning and social change, we stand in support of movements like Occupy Wall Street, which attempt to create dialogue and collective engagement of our citizens at such critical social moments.

Students at institutions of higher education are being forced to pay more for tuition and go deeper into debt because of cuts in state funding and federal aid programs. The Social/Ecological Justice and Diversity Commission of the Academic Senate at Fielding Graduate University applauds the goals of the Occupy Wall Street movement, which continues to highlight the inequity and unfairness of the society in which we live. We strongly support the movement and wish it every success. We are in this together and support activities that foster continuing dialogue around these important social issues and strengthen our democratic engagement.

Tags: APA, social justice, educational leadership, Organizational development, Marketing, social media, Advising and Student Development, digital learning, sustainability, development, philanthropy, higher education, human rights, graduate education, environmental justice

Fielding Alumni Among Winners of HASTAC MacArthur Stage One Competition

Posted by Sylvia Williams on Wed, Dec 14, 2011

Diana Graber and Cynthia Lieberman, 2010 graduates of Fielding Graduate University’s Media Psychology and Social Change master’s program, recently received the Stage One HASTAC/MacArthur Foundation grant for their proposal in the Badges of Lifelong Learning Competition.  Their proposal, “CyberWise - Digital Literacy for Grownups,” was one of the 60 winners posted at

Adapted from the Digital Media Learning Competition website:

The competition is held in collaboration with the Mozilla Foundation and is part of the 4th Digital Media and Learning Competition funded by the MacArthur Foundation and administered by HASTAC (the Humanities, Arts, Science, and Technology Advanced Collaboratory). The Badges for Lifelong Learning Competition is designed to encourage the creation of digital badges and badge systems that support, identify, recognize, measure, and account for new skills, competencies, knowledge, and achievements for 21st century learners wherever and whenever learning takes place.

Stage One applicants were asked to submit ideas for compelling learning content, activities, or programs for which a badge or set of badges would be useful for recognizing learning that takes place in a particular area or topic. Winning applications represent a wide array of public and private institutions and organizations from around the world, including museums, nonprofits, after-school programs, research institutions, and for-profit companies.

Stage Two opens on December 12 and seeks badge system design and tech proposals that respond to Stage One winning content or content from one of the Competition’s official Collaborators—including the Department of Education, the Department of Veteran Affairs, Microsoft, Intel, NASA, the American Library Association and more. Full information can be found at

The entire Fielding community extends our congratulations and admiration for this significant accomplishment to our alumni colleagues Diana and Cynthia.


Tags: Media psychology, creativity, educational leadership, Transformational learning, MacArthur Foundation, Advising and Student Development, digital learning, adult learning