Fielding Graduate University News

Fielding's Media Psychology Program Leaves an Impression on Digital Hollywood

Posted by Hilary Molina on Wed, Nov 04, 2015
 by Tunisha Singleton, MA - Current PhD Student | Fielding Graduate University | Co-Chair - APA Div 46 Student Committee |  Member - APA Div 46, 47 | http://www.linkedin.com/pub/tunisha-singleton/85/43a/a82

tunisha_digital_hollywood.jpg

Fielding Graduate University made their presence felt at Digital Hollywood in Marina Del Rey, California. Digital Hollywood is a reputable conference in the convergence of entertainment and technology, bringing together the field’s top executives and developers. As a sponsor of the four-day summit, Fielding Graduate University’s Media Psychology program supportively added to the event by bringing fresh perspectives and specialists in cutting-edge fields.

digital_hollywood_hogg_and_rutledge.jpgDigital Hollywood is among the world’s best venues combining technology research and design. The setting became a perfect fit for media psychology’s scholar-practitioner model that aims to understand the psychological impact of media use and creation. Over 25 members of Fielding's media psychology community were present, including prospective and current students, alumni, and faculty.

Director of the Media Psychology PhD Program Jerri Lynn Hogg, PhD, was in attendance and noted that the overall experience was beneficial for both parties. “Patterns in media and new technology emerged in many of the panel discussions,” said Dr. Hogg. “While industry experts work to figure out how to use content and make new platforms, researchers from our program can provide this type of information by explaining the psychology behind it. So it was very energizing to connect industry developers with researchers.”

Digital Hollywood is broken up into multiple tracks emphasizing a particular area within entertainment and technology. A few tracks, for example, include: “Immersive Entertainment: From Movie Theatres to Interactive Surfaces," “The Women’s Summit & Festival: Content, Discussion, & Recognition,” and “Virtual and Augmented Reality: From Sense of Presence to Full Embodiment.” Panels are designed to focus on a specific topic under each theme with speakers who have exceled in that particular field. And representatives from Media Psychology were not only in attendance, but were also called to lead as pioneering examples.

Director of the Media Psychology Masters and Certificate Program, Garry Hare, PhD, moderated a panel titled “AR – VR and the Human Brain: The Impact of Neuromarketing on the Real-Time Design of Immersive Entertainment and Advertising Productions.” Exploring the cognitive science behind the visualization of complex data offered opportunities to showcase the innovative work of Media Psychology graduates.

“Students and faculty experience first hand innovations in immersive media, augmented reality and the future of both mass market and targeted productions,” said Dr. Hare. “Presentations by faculty on media neuroscience and the creation of AR applications were extremely well received, opening the door for future featured panels, presentations, Dr._Christophe_Morin.jpgreal-time research and collaborative product development.”

Leading the way on marketing neuroscience is Fielidng media psychology faculty member Christophe Morin, PhD, whose presentation was filled with stimulating and cutting-edge information that rang new to Digital Hollywood. As CEO of neuromarking agency SalesBrain, Dr. Morin believes that the psychology of neuromarketing is indispensable to the Digital Hollywood community. “The field of neuromarketing offers research methods that measure and predict the effect of media on our nervous system” said Dr. Morin. “I was pleased to see that content producers and marketers are very interested in the field of media neuroscience because our research can explain and predict the effect of advertising, games, and even movies on the brain.”

Interest in neuromarketing and other critical areas were expressed through the consistent flow of attention received at Fielding’s interactive information booth. Maintained over the course of the entire conference, faculty and alumni were able to showcase Fielding’s Media Psychology’s new certificate program with two new specialized concentrations - Media Neuroscience or Brand Psychology and Audience Engagement. Under each specialized focus, the three-course certificate allows industry professionals to gain an understanding of the "why" and "how" behind their work by applying psychological theory.

Fielding media psychology faculty member and Director of the Media Psychology Research Center Pamela Rutledge, PhD, spent several hours interacting with Digital Hollywood’s advertising and creative professionals about the new emphasis of Brand Psychology. “This certificate is designed to help you connect with the consumer and take advantage of the socially-connected, 24/7 world we live in,” said Dr. Rutledge. “Entertainment and technology is not just about the tools...it’s about human behavior. Media environments change. New technologies emerge. But human needs and goals do not. So here you’ll learn to apply psychology to develop and deliver a brand identity and core story that captures your audience’s wants.”

For the Fielding to sponsor Digital Hollywood, several positive outcomes can arise including careers for alumni, research projects for faculty and internships for current students. Third year media psychology doctorl student Matthew Price remarked on how significant it is for Fielding to be present at these events and how valuable it was to be in attendance, “Digital Hollywood was a terrific opportunity for me to network with industry luminaries and examine my place academically and professionally in a real world setting. I think this is one of the truest benefits of an education from Fielding; exposure to the industry and an opportunity to apply our education in a constructive environment."

The Fielding community received an overall enthusiastic reception from Digital Hollywood participants with high anticipation for returning to the next seasonal event. Taking advantage of the high profile opportunity provided by Digital Hollywood’s setting, faculty and alum showcased their unique approach to methodology, production research, and content creation. Doctoral, masters, and certificate programs alike - the Media Psychology program represented Fielding Graduate University well as a formidable leader in higher education, research, and applied innovation.

 

 

 

Tags: Media psychology, technology, psychology, fielding faculty, social media, digital learning, Distributed education, fielding graduate university, distance education, APA Div 46, PhD

Open research and education: Fielding alumna Gigi Johnson presents globally

Posted by Hilary Edwards on Mon, Oct 29, 2012

The first Open Knowledge Festival was held in in Helsinki from September 17th to 22nd, 2012 with over 800 participants from across the globe. This festival included a week of participatory sessions, keynote lectures, workshops, hackathons and satellite events. This years theme was Open Knowledge in Action: looking at the value that can be generated by opening up knowledge, the ecosystems of organizations that can benefit from such sharing, and the impacts transparency can have in society.

The week was organized through collaborations amongst over 100 guest planners from around the world leading 13 key Topic Streams of whom Fielding Graduate University alumna and current Fielding Alumni Council member, Gigi Johnson, EdD, (ELC '11) presented on Topic Stream 7: Open Research and Education. From her time zone southern California in the middle of the night, Gigi remotely joined team members from Mexico City, Brooklyn, and in Finland at the festival.  Gigi noted, "It went really well. We used Google Hangout to do a four city discussion while showing videos and text from our Peeragogy project. Our cohort on the ground (on-site in Helsinki) worked with our workshop participants, who had contributing new ideas to the research project based on their experiences across several countries."

To view videos of how hundreds of change-makers and experts from private, public and community sectors and helped build an international open knowledge ecosystem in Helsinki:
OK Festival

Tags: technology, educational leadership, sociology, sustainability, leadership, international, adult learning, higher education, human development, learning

Fielding faculty, alumni, and students who coach writers will present 18 seminars that will help communicate scholarly ideas

Posted by Hilary Edwards on Fri, Sep 21, 2012

Rocky Mtn Fall 2012 Retreat Save the Date resized 600This month’s Fielding Graduate University's Rocky Mountain Virtual Retreat is all about communicating academically

Fielding faculty, alumni, and students who coach writers will present 18 seminars that will help you communicate your scholarly ideas effectively through academic papers, presentations, and other digital platforms. Attend as many of the two-hour sessions as you would like on WebEx via your computer using a headset (free) or phone (toll call). Discussion forums for each session are set up on FELIX. Presenters will post handouts there prior to the event. All workshops will be recorded and posted on FELIX following the event. View full schedule here.

How to sign up…

If you are already logged into FELIX, this link will take you to the Rocky Mountain Virtual Learning and Writing Retreat September 29 and 30, 2012 folder. If that doesn’t work, go to the FELIX Summit, click on School of ELC and then EdD Home. Once there, look for the link to EdD Community. Click on it and you will find the folder called Rocky Mountain Virtual Learning and Writing Retreat September 29 and 30, 2012. There you will find folders for each time slot and within those are folders for the individual sessions. Choose a seminar and look for the “Sign Up to Attend” discussion thread. Click “Reply” and add yourself to the list of attendees.

How to attend…

A few minutes before your seminar begins, go to http://fielding.webex.com/ and select the seminar you signed up to attend. Note: if this is your first time using WebEx, allow at least five minutes to download the software. The set up is automatic on your computer.

What do I need?

WebEx allows meeting participants to connect to the presentation audio for free using a computer headset.* The other option for audio is to call in via telephone. Note: the second option is not free and, unless you have unlimited long distance, you will see a toll charge for the call on your phone bill. *Headsets are small, but good investment for Fielding students to use with both WebEx and Skype. Prices vary. Search Amazon.com for “computer headsets and microphones” to find one that works with your computer.

Why isn’t there a toll-free number to call?

In order to record both the audio and visual portions of each presentation, we have to use the audio services WebEx provides.* These services enable participants to ask questions and engage in dialogue that will be valuable at the time of the presentation and later when the recordings are archived in FELIX.

Questions?

For more information about the event contact Dr. Jenny Edwards, Rocky Mountain Cluster faculty leader Rocky Mountain Cluster student co-leads, Nova Martinez (ELC) and Kerry Mitchell (HOD) for more information.

Tags: technology, Advising and Student Development, digital learning, graduate education, distance education

World Café signature learning program to begin September 30th

Posted by Hilary Edwards on Thu, Aug 23, 2012

world cafe online courseProviding a fundamental understanding of The World Café theory and method, the course titled Hosting World Cafés: The Fundamentals  applies the World Café design principles to bring forth the creative power of conversation and engage questions that matter. Participants will develop the capacity to use the World Café in their own lives and work, and gain a basic understanding of World Café hosting practices.


Offered in a three-day face-to-face format, and online in a seven-week distance-learning format with weekly webinars - in collaboration with the Institute for Social Innovation at Fielding Graduate University. Some degree of familiarity with The World Café is recommended. Understand and apply the seven design principles and fundamental assumptions of the World Café:

  • Learn to generate powerful questions that matter
  • Develop the skills and capacity to design, convene and host a World Café conversation
  • Understand and experience the processes, principles and "ways of being" that can call forth collective intelligence
  • Become familiar with the intellectual foundations of the World Café
  • Explore how the World Café can be applied in creative ways across different sectors, cultures, demographics and contexts

 
This academically rigorous, highly interactive online course is designed for serious students who would like a solid understanding of the World Café method and philosophy and want to work with senior practitioners in a peer-to-peer environment to learn how to host powerful and effective World Cafes.  


The course is being hosted by Fielding Adjunct Faculty member Bo Gyllenpalm and Amy Lenzo, Managing Director of the World Cafe Community Foundation's Signature Learning Programs. Both individuals are well known for their pioneering work in bringing the World Cafe process and principles into online learning and engagement.

Participants completing this course will be awarded 6 Continuing Education Units (CEUs) by Fielding Graduate University, and will be eligible to apply to the International Coach Federation (ICF) for 19 Continuing Coaching Education Units (CCEUs).

Program Dates
September 30 - November 17, 2012
Required Synchronous Sessions: September 30 and November 11
Optional Weekly Synchronous Clinics, dates to be determined
To download course curriculum, click here: Course Curriculum
For more information about World Café programs, click here: World Cafe Signature Learning Programs
To register, please click here: World Cafe Signature Learning Registration Page

Tags: technology, educational leadership, digital learning, international, adult learning, learning

ELC faculty member to receive prestigious honor as distance education practitioner

Posted by Sylvia Williams on Wed, May 16, 2012

Rena Palloff, PhD, ELC faculty member, has been selected to receive the 2012 Mildred B. and Charles A. Wedemeyer Award for Outstanding Practitioner in Distance Education.  The award will be presented this August at the 28th Annual Conference on Distance Teaching & Learning in Madison, Wisconsin.

The Wedemeyer Award for Outstanding Practitioner in Distance Education was instituted by Professor and Mrs. Wedemeyer to recognize outstanding contributions in the application of important skills, concepts, techniques, meanings and understandings of distance education in North America.  The Wedemeyer family has graciously continued supporting this award in tribute to their parents. 

Professor Wedemeyer (1911-1999) championed diversity in learning options and supported learner access and choice throughout his work as an a author, researcher, instructor, and administrator.  In the mid-twentieth century he outlined a vision for the use of telecommunications and media as instructional tools that would free teaching and learning from the confinements of the classroom and clock.  That vision had global influence and laid the foundation for much of today's distance education theory and practice.

 

Tags: technology, educational leadership, adult learning, Distributed education, distance education

Media psychology student new CTO at Aegis

Posted by Sylvia Williams on Wed, May 16, 2012

Mike Neal, a doctoral student in Fielding Graduate University's media psychology program, has been hired by Aegis Analytical Corp. as its Chief Technology Officer. The company's announcement can be read at

http://www.marketwatch.com/story/aegis-analytical-hires-neal-as-cto-2012-05-16

Tags: Media psychology, technology, graduate education